Redefy Flat Fee Update for 2017
December 01, 2016
Flat fee increase to meet rising business costs, enable expansion to bring savings to costlier metropolitan housing markets
DENVER, CO – Effective January 1, 2017, Redefy Real Estate will change its flat fee for home sellers to $3,000*. The change will apply to all Redefy markets across the United States. The $500 increase is the first change in price structure since the company launched in 2011. Sellers and buyers will continue to receive Redefy’s full service experience with agent representation.
“Home prices are forecasted increase in 2017, so sellers will still be saving much more money by listing for a flat fee with Redefy than with a commission-based brokerage,” said Redefy CEO Jordan Connett. “The $3,000 flat fee – the first fee increase in our company’s history – will allow us to expand into costlier housing markets that will really benefit from our flat fee, full service model.”
The fee increase was necessary to help current operations and future local brokerages meet the rising costs of doing business, especially in expensive metropolitan markets.
“Just as home prices have increased since we opened in 2011, it’s natural that business costs have also increased – from office space to IT to advertising.” said Connett. “We felt it was time to make this fee change, so we can continue to grow and pass on significant savings to our customers without sacrificing a full-service experience.”
Redefy Real Estate will honor its current $2,500 flat fee for sellers who enter into a listing agreement by Dec. 31, 2016.
Redefy Real Estate is a full-service real estate brokerage committed to returning value to customers through superior service and flat fee* listings. Redefy was recently ranked #103 on the Inc. magazine 5000 list of America’s Fastest Growing Companies for 2016. For additional information about Redefy, visit redefy.com.
*$3,000 flat fee is charged on listing up to $1 million. Above $1 million, a 1% transaction fee is charged. Broker co-op may apply.
2017 HPI Forecast via CoreLogic.
Michael Perry, Director of Marketing