Press Releases

Flat Fee. Full Service. Sell your home for $3500.

See How It Works
Company Disrupting The Industry With Flat Rate Model Expands Into Dallas/Ft. Worth
January 05, 2015

With an eye set on changing a stale model, a new player emerged during a down market. Redefy – a flat-rate, full service real estate team currently servicing seven markets from Northern

Colorado to South Carolina – sees the real estate industry as one ripe for change. Eschewing the traditional 3% commission charged to list homes with traditional real estate models, Redefy lists homes for a flat-fee of just $2500, which includes all the services of traditional agents. While it might seem too good to be true, sellers are taking notice. 

"My husband is an ex-realtor from another state and I am in the legal field, so we were very skeptical of the "small print", but I cannot say enough positive things. It was the most organized, on schedule and stress-free transaction we have ever experienced." Natalie, satisfied customer.

The Dallas/Ft. Worth area – with median home values of $188,000 – is seen as a logical next step in Redefy’s expansion into new markets. They’ll nearly double the size of the population they serve, in one of the nation’s best markets for young buyers. CNN Money recognized Dallas/Ft. Worth as one of the hottest housing markets in 2014.

We are thrilled about opening up in Dallas-Ft. Worth market, said Jordan Connett, Co-founder and CEO of Redefy. With a large population and high demand, we are expecting a great response to our flat fee, full service model.

Homebuyers and sellers are doing their own research, making many more aware of their housing options. According to the National Association of Realtors, upwards of 90% of homebuyers used the Internet to research homes before contacting an agent. This leaves little justification for high commissions charged by agents when buyers and sellers are seeing listings as their agents do – in real time.

With a focus on reshaping the industry by giving customers better service and eliminating the hassles associated with outdated real estate models, Redefy is keeping money where it belongs – in the hands of buyers and sellers.

Redefy is a full service real estate brokerage committed to returning value to customers through superior service and flat fee listings. To find out more about Redefy’s game-changing real estate model, please visit their website,

Back To Press Releases