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Redefy Real Estate continues to grow Colorado headquarters
January 06, 2016

AURORA, Colo. – Redefy Real Estate (Redefy), a flat-fee, full-service real estate brokerage that is changing the way homes are sold, has added top talent to their operations at two integral positions. Rachael McNaughton will serve as manager of sales training and development, and Joel Boyd will serve as director of franchise operations. Both of these professionals bring a great deal of experience in their respective fields and will be pivotal to the continued success of Redefy.

“The experiences that these two talented professionals bring with them as they join Redefy is extraordinary,” said Jordan Connett, co-Founder and CEO of Redefy. “We are excited to have them on our team, and look forward to the impact they will have as we continue to grow and move into new markets.”

Rachael McNaughton brings XX years of experience with her to Redefy, working in sales, training and human resources.Prior to joining Redefy, she served as a sales coach, master trainer, and curriculum designer for Keller Williams International. Additionally, she has acted as the director of training and development for mortgage and leasing companies. Redefy will highlight McNaughton’s specialties in the areas of sales management, consultative sales and training, sales scripting techniques and customer service as it plans for new markets.

Joel Boyd comes to Redefy with more than 11 years of real estate experience and will direct franchise operations for the Real Estate’s Western Division. In this role, he will be focusing on operations in Redefy’s newest locations, including Seattle, Portland and Phoenix. Before joining Redefy, Boyd served as senior franchise development consultant for RE/MAX. In this role he consulted for over 70 franchise owners through improving business relationships, contract negotiations, advertising, and retention and communication. Before RE/MAX, Boyd supported efforts in the Denver mayor’s office for five years.

About Redefy Real Estate:

Redefy is a full-service real estate brokerage committed to returning value to customers through superior service and flat-fee listings. Redefy Real Estate was recently nominated as a candidate for the Most Innovative Real Estate Company of the Year award by Inman, the industry’s leading source of real estate information. For additional information about Redefy, visit

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