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Redefy Expands National Presence into Georgia
September 15, 2016



ATLANTA, GA — Redefy Real Estate has expanded its national presence with its first office in Georgia. Local real estate expert Will Fassinger is the owner and General Manager of the new Redefy Intown brokerage serving Atlanta. The office is in the landmark 200 Peachtree building, downtown Atlanta.


"Will’s experience managing real estate transactions and teams will prove to be a great asset for the entire city of Atlanta," said Jordan Connett, co-founder and CEO of Redefy. "The value of Redefy and the extensive growth we’ve seen are quickly allowing pros like Will to build a great client experience while turning the benefit back to the consumer."


Fassinger, a managing broker, has been involved in real estate for the past eight years, focusing on Atlanta for five years at technology-based brokerages. He opened Redefy InTown to “have more control over my business and offer a greater level of personal service, while still delivering an amazing value to consumers.”


"I am incredibly excited to be bringing Redefy, an industry-innovating brand, to Metro Atlanta as the Broker/Owner,” said Fassinger. “Our unique flat fee, full service residential real estate brokerage model will show savvy consumers that you can save thousands of dollars while still receiving excellent personalized service.”


Outside of real estate, Fassinger worked for the Gwinnett Chamber of Commerce and led successful sales teams at multi-million-dollar companies.


Beyond career and community, Fassinger enjoys traveling, boating, hiking, DIY projects and music festivals. He and his wife have two young sons and “a zoo quantity” of pets.


Redefy is a full-service real estate brokerage committed to returning value to customers through superior service and flat fee* listings. Redefy was recently ranked #103 on the Inc. magazine 5000 list of America’s Fastest Growing Companies for 2016. Redefy was also named a Top 10 finalist for the Most Innovative Real Estate Company of the Year award by Inman News, the industry’s leading source of real estate information. For additional information about Redefy, visit

*a $2,500 flat fee is charged on listing up to $1 million. Above $1 million, a 1% transaction fee is charged. Broker co-op may apply.



Will Fassinger, General Manager



Michael Perry, Director of Marketing

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