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Chris Rediger Named Chief Executive Officer of Redefy Holdings, Inc.
July 12, 2018

DENVERJuly 12, 2018 /PRNewswire/ -- Redefy Holdings, Inc., a disruptive technology company that is transforming the real estate market, today announced that Chris Rediger has been named Chief Executive Officer.  Mr. Rediger was previously Co-Founder, President and Chief Technology Officer, where he was responsible for the company's successful development and deployment of its online platform in key states and major metro markets across the U.S. In 2017, Redefy closed more than 2000 home sales, making it the third-largest technology enabled brokerage firm in the country. Jordan Connett, previously Chief Executive Officer, will become Chairman of the Board of Directors.

This move comes as Redefy seeks to enhance its technology offering and capitalize on the growth in the emerging online residential real estate market in the U.S., as the more tech savvy buyers and sellers demand alternatives to the high fees associated with traditional real estate transactions. For the first time in 2016, the percentage of buyers who found the home they purchased themselves online surpassed 50%, exceeding the 34% who say they found their home through an agent, according to NAR's 2016 profile of Home Buyers and Sellers. This compares with 2001 statistics where those numbers were 8% and 48%, respectively. 

Redefy's online platform allows home sellers to list and sell their home with a $3,000 flat-fee, full-service® package that includes an in-home consultation (if desired), professional photography, yard signs, lock boxes, showing services, marketing and advertising. In addition, homes are listed on the MLS, which pushes the home onto thousands of websites including Zillow, Trulia and Finally, the Redefy team helps buyers coordinate and understand inspections, develop contracts, negotiate offers and close the transaction.

"We understand the frustration many home sellers feel in paying high-cost real estate commissions to agents. Our proprietary platform enables sellers to keep more of their home equity, while ensuring their home receives the maximum exposure during the sales process," said Chris Rediger, Co-Founder and CEO of Redefy.

About Chris Rediger

Mr. Rediger is Co-Founder and Chief Executive Officer of Redefy Holding, Inc. He has more than 14 years of new home construction and residential real estate experience. Prior to founding Redefy, he managed a $12 million residential real estate investment pool devoted to buying distressed homes or half-built properties, completing them and then renting or selling the finished assets. Mr. Rediger graduated with a Bachelor's degree from Colorado State University in Fort Collins, CO.

About Redefy

Redefy is a disruptive technology company that is transforming the real estate market. Redefy offers full-service real estate sales services for a $3,000 flat fee and passes the commission savings onto the home owner. Redefy does business in key states and major metro markets across the U.S., has quadrupled its sales over the past three years, closes over 2000 homes sales a year, has raised over $6.5 million in capital and had 2017 revenue of $8 million. Redefy has been acknowledged for its innovation and growth by several leading sources. Redefy was named one of "Inman's 2017 Most Innovative Brokerage" award finalists; was one of Inc. 500 List's 2016 "Fasting Growing Companies" (Final Rank #103), "2016 Top 5 Real Estate Companies," "2016 Top Denver Company" and "2016 Top Colorado Company;" Denver Business Journal's 2016 "Top 10 Best Places to Work (Medium Sized Company category); and was named a finalist for "Inman's 2015 Most Innovative Real Estate Company" award.

Contact: William Passan 
Vice President, Business Development


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