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Redefy Holdings, Inc., Enters Into Definitive Share Exchange Agreement to Become a Publicly Traded Company
March 12, 2019

DENVER, March 12, 2019 (GLOBE NEWSWIRE) -- Redefy Holdings, Inc., a technology-enabled company that is disrupting the way people buy and sell real estate, today announced that it has entered into a definitive share exchange agreement with Mister Goody, Inc. (OTC Pink: MSGOD), a non-reporting publicly traded management consulting services firm.

“We believe that with access to public capital markets, Redefy can more effectively continue to grow and become the national leader in the technology-enabled, flat-fee, full-service real estate space,” said Chris Rediger, Chief Executive Officer of Redefy Holdings, Inc. 

The transaction, which is expected to close in the second quarter of 2019, is subject to customary closing conditions, as well as the completion of at least $1.5 million in financing.  Upon closing, Redefy and its subsidiaries will become wholly-owned subsidiaries of Mister Goody, Inc., which will subsequently be renamed.  Post-merger, the public company will have 14,909,467 common shares (15,485,470 shares on a fully diluted basis), not including securities issued pursuant to any financing and shares to be issued upon conversion of outstanding convertible notes.

Following the completion of the merger, Mr. Rediger will lead the combined entity as Chief Executive Officer. The company’s Board of Directors will initially consist of Mr. Rediger, Jim Albertelli, Esq. and Joel Arberman.

Redefy seeks to capitalize on the growth in the emerging online real estate market in the U.S., as more tech-savvy buyers and sellers demand alternatives to the high fees associated with traditional real estate transactions.  Since  2016, the percentage of buyers who themselves found the home they purchased online surpassed 50%, exceeding the 34% who say they found their home through an agent, according to NAR’s 2016 profile of Home Buyers and Sellers.  This compares with 8% of buyers finding their home online and 48% through an agent in 2001. 

About Chris Rediger

Mr. Rediger is Co-Founder and Chief Executive Officer of Redefy Holding, Inc.  He was recently named one of the 2019 Swanepoel Power 200 (SP200), which ranks the most powerful leaders in the residential real estate brokerage industry as of December 31, 2018.  He has more than 14 years of new home construction and residential real estate experience.  Prior to founding Redefy,  he managed a $12 million residential real estate investment pool devoted to buying distressed homes or half-built properties, completing them and then renting or selling the finished assets.  Mr. Rediger graduated with a bachelor’s degree from Colorado State University in Fort Collins, CO.

About Redefy

Redefy is a technology enabled company that is disrupting the way people buy and sell real estate.  Redefy offers full-service real estate sales services for a $3,500 flat fee, saving homeowners thousands of dollars in real estate commissions.  Redefy does business in key states and major metro markets across the U.S. Acknowledged for its innovation and growth by several leading sources,  Redefy was named one of “Inman’s 2017 Most Innovative Brokerage” award finalists; was one of Inc. 500 List’s 2016 “Fasting Growing Companies” (Final Rank #103), “2016 Top 5 Real Estate Companies”, “2016 Top Denver Company” and “2016 Top Colorado Company”; Denver Business Journal’s 2016 “Top 10 Best Places to Work (Medium Sized Company category); and was named a finalist for “Inman’s 2015 Most Innovative Real Estate Company” award.

Safe Harbor Statement

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "explores," "expects," "anticipates," "continues," "estimates," "projects," "intends," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in methods of marketing, delays in manufacturing or distribution, changes in customer order patterns, changes in customer offering mix, and various other factors beyond the company's control.

Erin Passan
Managing Partner, Gagnier Communications
epassan@gagnierfc.com 



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