Franchise Opportunities

Who is Redefy?

At Redefy, our mission is to bring down the high cost of selling a home and pass those savings back to you. We do that by charging a flat fee of $3,500 to sell your home. That flat fee includes all the services of a traditional agent, starting with an in-home consultation, professional photography, yard signs, lock boxes, scheduling showings, marketing and advertising. On top of that, your home is listed on the MLS, which pushes your home onto thousands of websites including Zillow, Trulia and With over 92% of homebuyers searching for homes on the internet, online exposure is critical to attracting buyers. But our services don’t stop there. Our team stays with you, helping you understand inspections, contracts, negotiating offers and closing. A traditional listing agent would typically charge you a 3% commission for all those services. On a $400,000 home sale, that adds up to $12,000! At Redefy, we offer the same service for only $3,500. That’s $8,500 in savings, keeping your equity where it belongs; in your pocket! At Redefy, we’re changing the way homes are sold!

What You Get

pre-listing stage

Consistent, Verified Leads

Leads have been scrubeed, contain real info and no cost to agents.
active listing stage

Customer Resource Management (CRM)

Manage leads well and stay organized with free centralized software.

under contract to closing

Marketing Materials Provided

Professional Business cards, lock boxes, signs, website, marketing brochures, hangers, postcards, etc. provided.
under contract to closing

Team of Experts Supporting You

You can count on the support of a team who always has your back.

What We're Looking For

Are you a good fit for Redefy?

  • Real estate experience. Strong residential real estate experience as a selling agent and/or a brokers license (on a case-by-case basis we will consider past experience) OR the ability to hire a general manager with these skills to run your office.
  • Business experience. A good sales management background with the desire and ability to recruit, train and positively motivate agents is a requirement. These skills will determine the success of your brokerage.
Vision and Values
  • Entrepreneurial; We're changing the way homes are sold. You'll be breaking new ground with flat fee, full service and you will have to want to be entrepreneurial in your brokerage.
  • Structured. We've created a system and marketing plan that works, so you'll need to be able to take specific, detailed & disciplined direction in order to make Redefy work for you.
  • Passionate. Do you have a genuine desire to redefine the way real estate is done in your city? Are you excited about bringing value to customers while providing an excellent experience? That passion drives oour most successful franchise owners.
  • Able to learn. This is a new venture and there's no way you can know it all. We've got a team of experts that you can and should call if you have questions or concerns. As a company that's committed to stay ahead of the market. We're constantly looking for ways to improve and meet the needs of our clients.
  • Investment: It takes time to establish yourself in the community. Can you sustain operations while you build the business? You will need cash in the bank for the franchise fee and related costs of establishing a local Redefy franchise. Costs to start up a Redefy Franchise will range from $67,000 to $530,000.
  • Market. At this time we are targeting major metropolitan markets not already opened in the United States. Metropolitan areas of over 500k - 750k people in population that have an average home sale price over 200k are viable markets for a franchise office.
  • Availability. With a few limited exceptions, we have franchise opportunities available across the United States. To find out if a franchise opportunity is available in your market, please fill out the franchise inquiry form below and a member of our franchise team will reach out to you.

Next Steps

pre-listing stage

Get in touch

pre-listing stage

Introductory Call

pre-listing stage

FDD & Application

pre-listing stage

Meet our leadership team

pre-listing stage

Application Submission
and Due Diligence

pre-listing stage

Sign Agreements.
Welcome to Redefy!

Get In Touch

If you qualify as a franchisee prospect, we will furnish you with our franchise disclosure document in paper form unless you request an electronic copy by sending an email request to Allison Aranda at We will provide the paper form of our franchise disclosure document to you in person if you visit our offices, or we will mail or courier the document to you at our cost. We will provide the ele3ctronic form of our franchise disclosure document to you in PDF format, sent by email to the address you provide to us. You will need to have Adobe Reader software installed on your computer to open and view the PDF document and a printer to print at least on Receipt page.

This information is not intended as a n offer to sell, or the solicitation of an offer to buy, a franchise. It is for infomational purposes only. An offer or solicitation can only be made by a franchise disclosure document. This communication is not directed to residents of any jurisdiction that requires registration of a franchise prior to offering and selling a franchise in such jurisdiction. No franhises will be sold to any resident of any such jurisdiction until the offering has been registered and declared effective by such jurisdiction and the required offering circular has been delivered to the prospective franchisee in compliance with applicable law. We are not registered in the state of Illinois, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, and Washington. Therefore, we are unable too accept franchise applications from these states at this time.

Copyright © 2016 Redefy Real Estate. All Rights Reserved.