Plumbing Supply
Thousands of SKUs, dozens of price tiers, one platform that finally keeps up with your counter.
Plumbing supply distributors run on razor-thin margins with complex catalogs, contractor-specific pricing, and orders that need to be right the first time. ReDEFY brings your catalog, pricing engine, order management, and customer relationships onto one Salesforce platform with AI — so the showroom, the warehouse, and the delivery truck all work from the same record.
30 minutes. Bring your busiest order week. We'll show you what changes.
We know what's costing you margin and customers.
Plumbing supply distribution runs on speed, accuracy, and relationships. When your catalog, pricing, ordering, and delivery systems don't talk to each other, every transaction is a chance for something to go wrong — and in this business, one bad order loses a contractor for good.
- Your catalog has 40,000 SKUs across pipe, valves, fittings, fixtures, and water heaters — and half the product data lives in spreadsheets that don’t match what’s in the ERP.
- Contractor pricing, bid pricing, retail pricing, volume breaks, and manufacturer rebates create a pricing maze that only two people in the company actually understand.
- Orders get keyed wrong because reps are toggling between the quoting tool, the inventory screen, and the pricing sheet — and every mis-pick is a truck roll you eat.
- The showroom sells a faucet suite the warehouse doesn’t have, because showroom availability and warehouse inventory aren’t the same system — so someone calls the customer back.
- Delivery windows are promises made by sales and fulfilled by a logistics team that never saw the promise. Jobs get delayed, contractors call back, and your reputation takes the hit.
- Your top reps manage 200+ contractor accounts from memory and a notebook. When they leave, the relationships and the pricing history walk out the door with them.
None of that is a people problem. It's a systems problem — and it's fixable when the catalog, the price, the order, and the delivery all share one record.
One catalog, every price tier, zero guesswork.
When your full product catalog — pipe, valves, fittings, fixtures, water heaters, specialty items — lives on one platform with real-time inventory visibility, reps stop selling what you don't have. Contractor-specific pricing, volume breaks, bid pricing, and manufacturer rebates are calculated automatically, so every quote is accurate and every margin is protected.
AI surfaces substitution recommendations when a preferred SKU is backordered, suggests cross-sell items based on project type, and flags pricing anomalies before the quote goes out — so your reps work faster and your margins stay intact.
Right parts, right job site, right the first time.
Orders flow from quote to pick ticket to delivery without re-keying. The warehouse sees exactly what was sold, at what price, and where it needs to go. Inventory checks happen at quote time — not after the contractor is already waiting — so backorder surprises disappear and will-call pickups are staged before the truck arrives.
Delivery promises made by sales are visible to logistics in real time. Route optimization, delivery confirmation, and proof-of-delivery documentation close the loop — so when a contractor asks "where's my order," anyone in the company can answer in seconds.
Let your contractors help themselves — without losing the relationship.
Contractors log in, see their negotiated pricing, check real-time stock across your branches, reorder from past purchase history, and track deliveries — all without calling a rep. The portal handles the routine transactions so your inside sales team can focus on the complex quotes and new business that actually need a conversation.
Showroom customers get a separate experience: project boards, fixture selections, spec sheets, and order tracking designed for homeowners and designers working with your showroom team. Both portals pull from the same catalog and inventory — one source of truth, two experiences.
The result: fewer phone calls for order status, faster reorders, and contractors who stay because doing business with you is easier than doing business with anyone else.
Your counter staff and your customers, in their language.
Counter reps work in their preferred language. Contractor portals, order confirmations, and delivery notifications render in the customer's language. No separate system, no manual translation — the platform handles it so your team can focus on getting the order right.
Built on Salesforce.
Sales Cloud · Service Cloud · Commerce Cloud · CPQ · Experience Cloud · Data Cloud · MuleSoft · Slack
Catalog, pricing, ordering, fulfillment, and customer management on one platform — not stitched together from an ERP, a pricing tool, a portal vendor, and a spreadsheet. Your data stays in one place, your teams see one record, and AI works because the context is already there.
Proof
We'd rather show you than tell you.
A mechanical contractor calls the counter for 200 feet of 2-inch copper, a dozen ProPress fittings, and a Bradford White water heater — needed on site by 7 AM tomorrow. The order is placed against their negotiated pricing, inventory is confirmed across three branches, the closest stock is allocated, and the delivery is routed and scheduled — all on one platform, without anyone re-keying data or calling the warehouse. We'll run it on your busiest order week. No slides.
Bring us your busiest order week.
Give us 30 minutes and a real stretch of counter orders, contractor call-offs, showroom selections, and delivery runs. We'll show you how the counter, the warehouse, and the truck stop working in parallel and start working together — on one record, in real time.